technology

Meta to Utilize Off-Platform Activity for Feed Personalization

9 Haziran 2026The Verge

Meta is set to enhance its personalization features by utilizing data from users' activities on external websites. This move aims to tailor users' feeds and AI interactions more effectively.
Previously focused on advertising, Meta's new approach will broaden the data sources it considers for user engagement.
Meta's decision comes amid increasing scrutiny over data privacy and the ethical use of user information. As competition in the social media landscape intensifies, the company seeks innovative ways to keep users engaged and satisfied with personalized content.
This shift by Meta highlights a growing trend in digital marketing where companies leverage cross-platform data to refine user experience. While this could lead to more relevant content for users, it raises significant privacy concerns regarding data sharing and user consent.

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