Amol Rajan to leave BBC Radio 4’s Today show to start own company

Rajan's decision to leave a prominent role at BBC Radio 4 reflects a growing trend among media personalities to seek independence and innovation in the evolving creator economy. By focusing on entrepreneurship, he may tap into a lucrative market that values individual content creation. However, his continued association with the BBC suggests a balance between traditional media and new ventures, which could influence how audiences perceive both his brand and the BBC's adaptability.