technology

Apple announces price increases for MacBooks and iPads amid memory shortage

25 Haziran 2026The Verge

Apple has announced price increases for its MacBook and iPad lineup due to a persistent memory shortage. The new MacBook Neo will now start at $699, up from $599, while the base MacBook Air's price will rise to $1,299 from $1,099.
These adjustments reflect the broader challenges in the supply chain affecting technology products.
The memory shortage has been affecting various sectors, including consumer electronics, leading to increased production costs. Apple's decision to raise prices comes amid a competitive landscape where maintaining profit margins is crucial for sustaining growth.
The price hikes by Apple highlight the ongoing pressures in the tech industry, particularly related to component shortages. As companies grapple with supply chain disruptions, consumers may need to adjust their expectations regarding pricing.

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