technology

Apple Introduces 'Upgrade' Program for Leasing New Devices

28 Temmuz 2026The Verge

Apple has officially launched the 'Apple Upgrade' program, which allows users to lease the latest iPhone, Mac, iPad, and Apple Watch models. This new service, reminiscent of car leasing, is designed to simplify the process of acquiring new devices.
The program is now available in the US, making it easier for customers to stay updated with the latest technology.
In recent years, leasing and subscription models have gained traction across various industries, including technology. As consumers increasingly seek flexibility and affordability, companies like Apple are exploring innovative ways to meet these demands while maintaining their premium brand image.
The introduction of the 'Apple Upgrade' program reflects Apple's strategy to adapt to changing consumer preferences, particularly among younger demographics who may prioritize flexibility over ownership. By offering a leasing option, Apple not only enhances accessibility to its premium products but also encourages f…

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This article is for informational purposes only and does not constitute financial advice.