technology

Apple partners with Klarna to introduce lease-to-own options for devices

21 Temmuz 2026TechCrunch

Apple has partnered with Klarna to introduce a lease-to-own program for its iPhones, iPads, and Macs. This initiative marks a significant shift in Apple's sales strategy, particularly as the company is considering price increases on many of its products.
The program aims to make Apple devices more accessible to a broader audience by allowing customers to pay over time rather than upfront.
The lease-to-own model is gaining traction across various industries as companies seek to adapt to economic conditions that make outright purchases less feasible for many consumers. Apple's move could signal a broader trend within the tech industry as firms look to balance premium pricing with accessibility.
This collaboration with Klarna reflects Apple's recognition of changing consumer purchasing behaviors, especially in a market where affordability is becoming increasingly important. By offering a lease-to-own option, Apple not only diversifies its sales approach but also potentially mitigates the impact of rising pr…

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