technology

Apple Reduces Workforce in Siri and Vision Pro Teams to Focus on AI

21 Ağustos 2026Bllomberg

is reducing its workforce in teams that manage the Siri digital assistant and the Vision Pro immersive video and gaming headset. This move is part of a broader strategy to concentrate on the development of new devices and advancements in artificial intelligence.
The job cuts reflect Apple's shift in priorities as it navigates a competitive tech landscape.
Apple has been facing challenges in maintaining its market position, particularly in the digital assistant and immersive technology sectors. The job cuts may signal a recognition that these areas require a fresh approach or new leadership to drive future growth.
The decision to cut jobs in the Siri and Vision Pro teams indicates a significant strategic pivot for Apple. By reallocating resources towards new devices and AI, Apple may be responding to market pressures and the need for innovation in an increasingly competitive environment.

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This article is based on information available as of October 2023 and may be subject to change.