business

Apple Reduces Workforce in Vision Pro and Siri Teams, Over 200 Jobs Cut

21 Ağustos 2026The Verge

Apple is reportedly laying off staff from its Siri and Vision Pro teams, with significant cuts affecting both areas. The layoffs include the near-complete shutdown of a Vision Pro gaming team and a reduction in the size of the immersive content team.
Over 200 positions have been eliminated, signaling a strategic shift within the company.
The layoffs come at a time when Apple is facing pressure to innovate and maintain its market position amidst rising competition in the tech sector. The Vision Pro, which was once seen as a flagship product, may not be meeting internal expectations, prompting these drastic measures.
These layoffs raise questions about Apple's commitment to its augmented reality initiatives and voice assistant technology. The reduction in workforce could indicate a reevaluation of the company's priorities in an increasingly competitive tech landscape, especially as it seeks to streamline operations and focus on…

NewsAI özeti

This article is based on information from Bloomberg and may not reflect Apple's official stance on the matter.