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Apple Reports Increased iPhone and Mac Sales Amid Global RAM Shortages

30 Temmuz 2026The Verge

Apple's iPhone and Mac sales have continued to grow despite ongoing global RAM shortages affecting device manufacturers. In its latest earnings report, the company announced a 22 percent increase in iPhone sales, amounting to $54.25 billion, and a 29 percent rise in Mac sales, reaching $10.35 billion.
This growth comes alongside price increases for various Apple products, including Macs and iPads.
The global semiconductor shortage has impacted various industries, particularly electronics. However, Apple has managed to sustain its sales momentum, indicating a potential shift in consumer behavior towards premium products during challenging economic times.
The resilience of Apple's sales figures in the face of a global RAM shortage highlights the company's strong brand loyalty and effective pricing strategies. By raising prices while still achieving significant sales growth, Apple demonstrates its ability to navigate supply chain challenges and consumer demand effecti…

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This article is based on information available at the time of publication and may not reflect the most current developments.