technology

Apple Revises EU App Store Fees and Eases Rules for Alternative Marketplaces

18 Ağustos 2026TechCrunch

Apple is making significant changes to its App Store fees in the EU, shifting from a per-install fee structure to a 5% commission for apps distributed outside of the App Store. This move aims to facilitate the operation of alternative app marketplaces for developers.
The changes reflect Apple's response to regulatory pressures and the evolving digital marketplace landscape.
The changes come amid increasing scrutiny from regulators in the EU, who have been pushing for more competition and transparency in the app distribution market. Apple's previous fee structures had been criticized for being overly restrictive and costly for developers, leading to calls for reform.
This overhaul of the App Store fee structure signals Apple's willingness to adapt to regulatory demands while also acknowledging the growing competition from alternative app stores. By lowering the financial burden on developers, Apple may enhance its ecosystem's attractiveness, but it also raises questions about th…

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