technology

Apple to Introduce 'Upgrade' Program for Leasing iPhones, Macs, and iPads

21 Temmuz 2026The Verge

Apple is reportedly set to introduce an 'Apple Upgrade' program that allows customers to lease iPhones, Macs, and iPads. This program is designed to provide flexible options similar to car leases, enabling users to upgrade to new devices early or return them at the end of the lease term.
The initiative comes in response to rising component and RAM shortages that have driven up device prices.
With ongoing shortages of key components affecting the tech industry, companies like Apple are exploring innovative pricing models to maintain sales momentum. The leasing model could appeal to a broader audience, particularly younger consumers who may prefer lower upfront costs and the latest technology.
The introduction of the 'Apple Upgrade' program reflects Apple's strategic response to the current market dynamics, where supply chain issues are impacting pricing. By offering a lease-to-own model, Apple not only makes its products more accessible but also encourages customer loyalty through the potential for regul…

NewsAI özeti

This article is based on rumors and reports, and details may change as Apple officially announces the program.

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