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AppleCare Plus prices for Macs and iPads to increase for new subscribers

AppleCare Plus prices for Macs and iPads to increase for new subscribers

15 Temmuz 2026The Verge
  • Apple is set to increase the price of its AppleCare Plus subscription for Macs and iPads, with new sign-ups facing a hike of $0.50 per month or $5 per year. Existing subscribers will not see any changes in their pricing.
  • This adjustment reflects Apple's ongoing strategy to enhance service offerings while maintaining customer loyalty among current users.
  • AppleCare Plus has been a critical component of Apple's ecosystem, providing additional support and coverage for its devices. As the company continues to expand its services, price adjustments like this one are expected as part of its long-term strategy to enhance profitability.
  • The price increase for AppleCare Plus may seem modest, but it highlights Apple's focus on revenue from services, which has become a significant part of its business model. By keeping prices stable for existing customers, Apple aims to retain its user base while gradually increasing costs for new subscribers.
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This article is based on reports from Bloomberg and may be subject to change as Apple officially announces any updates.