Asahi Breweries' sales fell over 20% in December, data shows, after cyberattack
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Asahi Breweries experienced a significant decline in sales, dropping over 20% in December due to a cyberattack. In contrast, the combined sales volumes of beer and similar beverages at Japan's other three major brewers increased by 2%. This stark difference highlights the impact of the cyber incident on Asahi's market performance.
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📚Bağlam ve Tarihsel Perspektif
The cyberattack on Asahi Breweries comes at a time when the beverage industry is facing various challenges, including changing consumer preferences and increased competition. The rise in sales for other brewers indicates a potential shift in market dynamics, possibly benefiting competitors while Asahi struggles to recover.
This article is based on data and estimates available as of December 2023 and may not reflect subsequent developments.
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