technology

Best Buy Lists RTX 5080 at $2,099, Exceeding RTX 5090's MSRP

30 Temmuz 2026The Verge

Best Buy has set a new price for the Asus ROG Astral RTX 5080 OC at $2,099, surpassing the MSRP of the RTX 5090, which is priced at $1,999. This marks a significant moment as it is the first instance where a major US retailer is selling an RTX 5080 for more than the higher-end RTX 5090.
The price increase represents a 40 percent hike over the previous pricing for the RTX 5080.
The graphics card market has been volatile, with fluctuating prices driven by supply chain constraints and high demand from gamers and content creators. Best Buy's pricing move could be seen as a response to ongoing market pressures and consumer behavior, highlighting the complexities of pricing in the tech industry.
This pricing strategy by Best Buy could indicate a shift in market dynamics, where demand for the RTX 5080 may be driving prices beyond traditional expectations. Consumers may be facing a tough choice between the two models, especially with the RTX 5090 being marketed as the superior option.

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The information presented in this article is based on reports from VideoCardz and may be subject to change as new data becomes available.

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