BTS world tour sparks analyst upgrades, pushes South Korea's Hybe shares to four-year high

The surge in Hybe's stock price highlights the critical role that major artists like BTS play in the financial health of entertainment companies. As the music industry continues to evolve, the ability to leverage successful tours for sustained revenue growth will be paramount. Analysts' upgrades suggest that investors are increasingly recognizing the long-term value of live performances in an artist's revenue stream.