technology

Candle Media's Kevin Mayer Discusses Rise of Ad-Supported Streaming Services

18 Haziran 2026Bllomberg

Kevin Mayer, co-CEO of Candle Media Inc., highlights the significant rise of ad-supported streaming services in the entertainment industry, as evidenced by Fox Corp.'s recent $22 billion acquisition of Roku Inc. This trend indicates a shift in consumer preferences towards free-to-watch options.
Mayer emphasizes that this development has 'snuck up' on the industry, suggesting a rapid evolution in how content is consumed.
The entertainment industry has been undergoing significant transformations, particularly with the rise of streaming services. The acquisition of Roku by Fox Corp.
The acquisition of Roku by Fox Corp. signals a pivotal moment for ad-backed streaming platforms, which are increasingly seen as viable competitors to subscription-based models.

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This summary is based on information from Bloomberg and reflects the views of the source.

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