politics

Coles Website and App Go Offline Following Reddit Post on Discounted Alcohol

22 Ağustos 2026The Guardian

Coles' website and app experienced significant downtime after a Reddit post went viral, revealing a nearly 80% discount on 24-packs of premixed alcoholic drinks. This led to a surge in customer traffic, causing the online platforms to go offline temporarily.
Customers reported saving over $100 on their purchases during this promotion. The website was intermittently down for several hours before stabilizing in the afternoon.
The discount was likely part of a marketing strategy, but the overwhelming response suggests that such promotions can backfire if not managed properly. Retailers must balance attractive offers with the capacity to handle increased demand, especially in an era where online shopping is prevalent.
The incident highlights the impact of social media on retail operations, particularly how quickly information can spread and affect consumer behavior. Coles' inability to handle the sudden influx of traffic raises questions about their digital infrastructure and preparedness for high-demand scenarios.

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