Coutts Weighs Offering Ares and Apollo Funds for Wealth Clients

Coutts' potential decision to include Ares and Apollo funds in its portfolio reflects a broader trend in wealth management where firms are adapting to the evolving preferences of high-net-worth individuals. As private assets gain popularity, this strategy could not only attract new clients but also retain existing ones who seek diversified investment opportunities. However, the success of this initiative will depend on the performance of these funds and the firm's ability to effectively market them to its clientele.