business

Erling Haaland Gains Popularity in China Amid World Cup Buzz

10 Temmuz 2026Bloomberg

Norwegian striker Erling Haaland has gained immense popularity in mainland China, becoming a viral sensation. His image has been widely shared through memes on Chinese social media platforms, prompting various companies to leverage his fame for marketing purposes.
This phenomenon highlights the growing influence of international sports figures in the Chinese market.
As football continues to gain traction in China, the popularity of players like Haaland could significantly impact the sport's development in the country. The Chinese market has been increasingly receptive to international football stars, which may lead to more partnerships and endorsements that bridge cultural divi…
Haaland's rise in popularity in China reflects a broader trend of globalization in sports, where athletes can transcend borders and connect with fans worldwide. The engagement of Chinese companies in promoting Haaland suggests a strategic move to tap into the lucrative market of football enthusiasts in the region.

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This article is based on information from Bloomberg and reflects the views of the correspondent Minmin Low.