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Examining the Potential Legacy of the 2026 World Cup

11 Haziran 2026Bloomberg

The 2026 World Cup is raising questions about its potential legacy, particularly regarding ticket prices and the growth of soccer in the United States. In a recent episode of The Deal, hosts Jason Kelly and Alex Rodriguez discuss these issues with The Athletic's Henry Bushnell.
The conversation centers on whether the high cost of attending matches will overshadow the positive impact on soccer's popularity in the US.
The 2026 World Cup will be co-hosted by the United States, Canada, and Mexico, marking the first time the tournament will feature an expanded format with 48 teams. The event is seen as a pivotal moment for soccer in North America, especially as the sport continues to grow in popularity.
As the 2026 World Cup approaches, the tension between accessibility and commercialization becomes increasingly pronounced. While the event has the potential to significantly boost soccer's profile in the US, exorbitant ticket prices may alienate many fans.

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This article reflects the opinions of the interviewees and does not necessarily represent the views of Bloomberg.

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