technology

Garmin Launches $200 Screenless Fitness Tracker to Compete with Whoop

21 Temmuz 2026Bllomberg

has launched a new fitness tracker priced at $200, which notably lacks a screen. This product aims to compete in the growing market segment that was popularized by Whoop Inc.
The introduction of this screenless device reflects Garmin's strategy to innovate and capture a share of the fitness tracking market.
The fitness tracking market has seen significant growth, with various companies vying for consumer attention. Whoop has carved out a niche with its subscription model and focus on performance metrics, prompting other brands like Garmin to explore alternative offerings.
Garmin's entry into the screenless fitness tracker market highlights a shift in consumer preferences towards more minimalist and potentially less distracting fitness devices. By focusing on core tracking features without the distraction of a screen, Garmin may appeal to users seeking a more streamlined fitness exper…

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