Grubhub parent acquires restaurant rewards startup Claim

This acquisition reflects a growing trend in the food delivery industry where companies are looking to enhance customer loyalty through rewards programs. By integrating Claim's technology, Grubhub not only improves its value proposition for restaurants but also positions itself competitively against other delivery services that may offer similar incentives. The success of this initiative will largely depend on how effectively Grubhub can implement these tools and communicate their benefits to both restaurants and diners.