Guinness and Johnnie Walker owner Diageo ‘could sell Chinese assets’
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Diageo, the world's largest spirits maker known for brands like Guinness and Johnnie Walker, is reportedly considering selling its Chinese assets as part of a strategy under new CEO Dave Lewis. This move aims to streamline the company's portfolio amid declining sales in China. Diageo is collaborating with financial firms Goldman Sachs and UBS to assess its operations in the region.
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📚Bağlam ve Tarihsel Perspektif
Diageo has been a dominant player in the spirits industry, but like many companies, it faces pressures from changing consumer preferences and economic conditions in key markets like China. The review of its Chinese operations comes at a time when many Western brands are struggling to adapt to local tastes and competition.
This article is based on reports from Bloomberg News and reflects the current state of Diageo's operations as of January 2026.
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