H&M wants to make clothing from CO2 using this startup's tech
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H&M is exploring innovative solutions for sustainable fashion by collaborating with Rubi, a startup that has created an enzymatic process to convert carbon dioxide into cellulose. This cellulose can then be transformed into lyocell or viscose, potentially revolutionizing the textile industry. The partnership highlights a growing trend towards eco-friendly materials in clothing production.
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The fashion industry is under increasing pressure to reduce its carbon footprint and find sustainable alternatives to traditional materials. Innovations like Rubi's enzymatic process could play a crucial role in meeting these demands, especially as consumers become more environmentally conscious.
This article is based on information available as of October 2023 and may not reflect the latest developments.
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