politics

Hiroshi Okuda, former Toyota chairman and Prius advocate, dies at 93

12 Ağustos 2026Japan Times

Hiroshi Okuda, a pivotal figure in Toyota's history and the first non-founding family member to lead the company in a generation, has passed away at the age of 93. He was instrumental in the development and promotion of the Prius, which became a symbol of the company's commitment to environmentally friendly technology.
His leadership marked a significant shift in Toyota's corporate governance and strategy. Okuda's legacy will be remembered for his contributions to the automotive industry and sustainable practices.
Hiroshi Okuda's leadership came at a time when the automotive industry was facing significant challenges, including environmental concerns and changing consumer preferences. The introduction of the Prius under his guidance was a bold move that aligned with growing global awareness of climate change and sustainability.
Okuda's tenure at Toyota represents a critical turning point in the company's evolution, particularly in its approach to sustainability and innovation. His advocacy for the Prius not only positioned Toyota as a leader in hybrid technology but also set a precedent for the industry at large.

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