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How can we defend ourselves from the new plague of ‘human fracking’?

How can we defend ourselves from the new plague of ‘human fracking’?

18 Ocak 2026The Guardian

🤖AI Özeti

The article discusses the concept of 'human fracking', a term used to describe the exploitation of human attention by digital platforms. As technology advances, individuals are increasingly subjected to manipulative content designed to maximize screen time, leading to a commodification of attention. This phenomenon poses existential risks to personal well-being and societal structures. However, the authors argue that there is potential for resistance and the formation of a movement aimed at reclaiming human attention for the purpose of fostering genuine human flourishing.

💡AI Analizi

The rise of human fracking illustrates a troubling trend in which technology, rather than serving humanity, increasingly exploits it. This commodification of attention not only threatens individual mental health but also the fabric of democratic society. The call for a movement to reclaim attention is both timely and necessary, as it highlights the need for collective action against powerful tech interests. By framing this struggle as a fight for human dignity, the authors emphasize the potential for transformative change.

📚Bağlam ve Tarihsel Perspektif

The article emerges from ongoing debates about the impact of technology on society, particularly regarding mental health and social interaction. As smartphones and social media dominate daily life, concerns about addiction, misinformation, and the erosion of attention span have become prevalent. The authors draw parallels between environmental exploitation and the digital extraction of human attention, suggesting that just as society has mobilized against ecological harm, a similar movement is needed to address the psychological and social consequences of digital technology.

The views expressed in this article are those of the authors and do not necessarily reflect the opinions of The Guardian.

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