Is your Purosangue SUV not sharp enough? Ferrari has you covered.

Ferrari's decision to focus on refining the Purosangue before launching its first EV indicates a strategic approach to maintaining its performance-oriented brand identity. By enhancing the V12 model, Ferrari not only caters to its traditional customer base but also sets a high standard for its upcoming electric offerings. This dual strategy may help ease the transition for loyalists who value the brand's performance legacy.