politics

Kylian Mbappé Ends 20-Year Partnership with Nike, Embraces Change with On

21 Eylül 2026CNBC

Kylian Mbappé has concluded his long-standing relationship with Nike to join Swiss brand On, signaling a new chapter in his career.
Soccer superstar Kylian Mbappé has announced the end of his long-standing partnership with Nike, citing a desire for change as his primary motivation. He has signed a new deal with the Swiss sportswear brand On, marking a significant shift in his endorsement strategy.
This move comes after a 20-year relationship with Nike, highlighting Mbappé's evolving brand identity in the sports world.
Kylian Mbappé has been one of the most recognizable figures in soccer, and his endorsement deals are closely watched by fans and industry experts alike. The partnership with Nike has been a cornerstone of his brand for two decades, making this transition noteworthy.
Mbappé's decision to part ways with Nike could signal a broader trend in athlete endorsements, where personal branding takes precedence over long-term partnerships. By aligning with On, a brand known for its innovative approach to sportswear, Mbappé may be positioning himself as a forward-thinking athlete who priori…

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“'It was time to change.'”

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