politics

Kylian Mbappe loses two sponsorships in China following Mao Zedong joke

27 Ekim 2026France 24

Kylian Mbappe was dropped by two Chinese brands after joking about Mao Zedong, offending national sentiment.
Kylian Mbappe, the French football sensation, has lost sponsorship deals with two major Chinese brands following a controversial joke about Mao Zedong. The companies, Dongpeng and Mengniu, cited the need to respect Chinese national sentiment as the reason for their decision.
This incident highlights the sensitivity surrounding historical figures in China and the potential repercussions for international celebrities. It underscores the delicate balance that public figures must maintain when engaging with diverse cultural contexts.
China has a history of strict adherence to its political narratives and cultural sensitivities, particularly regarding figures like Mao Zedong, who played a pivotal role in the country's history. Brands operating in China are often cautious about their public associations and the potential backlash from local consum…
The termination of sponsorship deals with Mbappe illustrates the significant impact that cultural sensitivities can have on global branding and athlete endorsements. In an increasingly interconnected world, public figures must navigate complex cultural landscapes, where a seemingly innocuous joke can lead to substan…

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