business

Lavazza Reports Rise in Whole Bean Coffee Purchases Amid Soaring Prices

20 Temmuz 2026Financial Times

As coffee prices continue to rise, consumers are shifting their preferences towards whole beans, according to Lavazza's chair. This trend reflects a growing desire among coffee drinkers for higher quality over quantity.
The move towards 'less but better' signifies a change in consumer behavior in response to economic pressures.
The rise in coffee prices can be attributed to various factors, including supply chain disruptions and climate change impacts on coffee production. As consumers face higher costs, they are reevaluating their spending habits, leading to a preference for products that offer better value in terms of quality.
The shift towards whole beans suggests that consumers are becoming more discerning about their coffee choices, prioritizing quality over affordability. This trend may also indicate a broader movement towards premium products across various sectors as consumers seek to make more intentional purchasing decisions.

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This summary is based on information from the Financial Times and may not reflect the latest developments in the coffee industry.

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