'Like a slap in the face': Alt-pop star Julia Wolf on going viral

The rapid rise of Julia Wolf's 'In My Room' underscores the significant influence of platforms like TikTok in the modern music industry. Viral trends can catapult lesser-known artists into mainstream consciousness almost overnight, but they also come with pressures and expectations that can be challenging to navigate. Wolf's reaction highlights the duality of success in the digital age, where virality can feel both like a blessing and a burden.