politics

L'Oréal Explores AI as a Future Beauty Advisor at VivaTech 2026

18 Haziran 2026France 24

At VivaTech 2026, L'Oréal's Chief Digital and Marketing Officer, Asmita Dubey, discussed the company's innovative use of artificial intelligence in the beauty industry. As consumers increasingly rely on AI for advice, L'Oréal is integrating these technologies into marketing strategies and personalized consumer exper…
This shift aims to enhance product discovery and improve customer engagement.
The discussion at VivaTech highlights the broader movement within various industries to adopt AI technologies. As digital transformation accelerates, businesses are increasingly looking for innovative ways to connect with consumers, suggesting that AI could play a pivotal role in future marketing landscapes.
L'Oréal's embrace of AI represents a significant trend in consumer engagement, as brands seek to leverage technology to create tailored experiences. The beauty industry, traditionally reliant on personal interaction, is now exploring how AI can replicate or enhance this connection.

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This article reflects the views of L'Oréal's representatives and does not necessarily represent the opinions of France 24.

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