Make films shorter if you want them shown in cinemas, says Picturehouse director
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Clare Binns, the creative director of Picturehouse Cinemas, has urged filmmakers to consider shorter runtimes for their films if they wish to have them shown in cinemas. This statement comes after she received the Bafta award for outstanding British contribution to cinema, highlighting concerns about the trend of increasingly lengthy films. Binns emphasizes that three-hour runtimes can deter audiences from attending screenings.
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The film industry has seen a notable increase in the average runtime of films over the past decade, with many blockbusters exceeding two and a half hours. This trend raises questions about the sustainability of traditional cinema attendance, especially as viewers have more options for consuming content at home. Binns' comments serve as a timely reminder for filmmakers to consider the practicalities of audience engagement in an evolving entertainment landscape.
This article reflects the opinions of Clare Binns and does not necessarily represent the views of all industry professionals.
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