politics

Older Adults Engage in Oshikatsu Activities to Support Their Favorite Idols

10 Haziran 2026Japan Times

Older individuals are increasingly engaging in 'oshikatsu' activities, which involve supporting their favorite idols. Experts suggest that these activities provide a sense of purpose and community for seniors.
With the rise of live streaming, the trend is expected to gain further momentum. This shift highlights the evolving nature of fandom and its impact on various age groups.
In Japan, the concept of 'oshikatsu' has traditionally been associated with younger fans, but its expansion into older demographics signals a shift in cultural engagement. The increasing accessibility of digital platforms allows seniors to connect with their interests and peers, fostering a sense of belonging.
The phenomenon of older adults participating in idol culture reflects broader societal changes regarding age and entertainment. As technology advances and live streaming becomes more accessible, it not only enhances the engagement of older fans but also challenges stereotypes about aging and interests.

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This article reflects the views of the experts cited and does not necessarily represent the opinions of the Japan Times.