technology

OpenAI to Launch Advertising on ChatGPT in Japan's Free Version

19 Haziran 2026Japan Times

OpenAI is set to introduce advertisements to its ChatGPT service in Japan, specifically targeting users of the free version and the Go plan, which costs ¥1,400 per month. Notably, these ads will not be displayed to users under the age of 18 or to those who subscribe to higher-priced tiers.
This move marks a significant shift in how the company monetizes its offerings in the region.
As competition in the AI chatbot market intensifies, companies like OpenAI are exploring various monetization strategies. The decision to incorporate ads comes as part of a broader trend where tech firms seek sustainable business models without compromising user engagement.
The introduction of ads in ChatGPT reflects OpenAI's efforts to diversify its revenue streams while balancing user experience. By excluding younger users and premium subscribers from ads, OpenAI aims to mitigate potential backlash and maintain a quality experience for its most engaged users.

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This article reflects the author's opinion and does not necessarily represent the views of the Japan Times.