technology

Panel Supports Civil Liability for Unauthorized Use of Public Figures' Voices by AI

28 Temmuz 2026Japan Times

A recent draft report has proposed that unauthorized use of public figures' voices by artificial intelligence should be subject to civil liability. This move aims to protect the voices under the right of publicity, which grants celebrities control over the commercial use of their identities.
The implications of this decision could significantly impact how AI technologies interact with celebrity personas in the marketplace.
The right of publicity has traditionally protected celebrities from unauthorized commercial exploitation of their names and images. With advancements in AI technology enabling the replication of voices, this report reflects a proactive approach to ensuring that public figures maintain control over their vocal identi…
The recommendation to impose civil liability for unauthorized AI use of voices highlights the growing intersection of technology and personal rights. As AI capabilities expand, the need for legal frameworks that safeguard individual identities becomes increasingly critical.

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