technology
People Still Aren’t Into Buying Cars Online

People Still Aren’t Into Buying Cars Online

18 Ocak 2026Wired

🤖AI Özeti

A recent report reveals that merely 7 percent of new-car buyers in the US opted to complete their purchases online. This statistic comes despite significant efforts from automakers and companies like Amazon to encourage online transactions. The data highlights a persistent preference for traditional dealership experiences among consumers.

💡AI Analizi

The low percentage of online car purchases suggests that consumers remain hesitant to embrace digital transactions for such significant investments. Factors such as the desire for in-person interaction, the complexity of car buying, and the need for test drives may contribute to this trend. Automakers and tech companies must rethink their strategies to bridge the gap between online convenience and the tactile experience of buying a car.

📚Bağlam ve Tarihsel Perspektif

The push for online car sales has been fueled by the growing trend of e-commerce and the pandemic's acceleration of digital adoption. However, the automotive industry faces unique challenges that differentiate it from other sectors, such as real estate or electronics, where online buying has become more prevalent.

This article reflects the author's opinions and the findings of a specific report; individual experiences may vary.

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