technology

Perplexity Gains Millions of Users in India Following Free AI Offer

18 Ağustos 2026TechCrunch

Perplexity has experienced a significant increase in revenue in India, rising by approximately 60% following the conclusion of a promotional offer with Airtel for new users. This revenue growth comes despite a decline in app downloads, indicating a shift in user engagement and monetization strategies.
The company's ability to attract and retain users without relying on promotional offers may suggest a strong value proposition in its services.
Perplexity's partnership with Airtel provided an initial boost in user acquisition through free offers, but the end of this promotion has not hindered revenue growth. This scenario highlights the evolving dynamics of the tech industry in India, where companies must balance user growth with sustainable monetization s…
The increase in revenue despite declining downloads raises questions about user retention and the effectiveness of Perplexity's monetization approach. It appears that the company has successfully converted a portion of its user base into paying customers, which could reflect a deeper engagement with its offerings.

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