Preorders for Apple’s colorful MacBook Neo come with a $25 gift card

The introduction of the MacBook Neo highlights Apple's strategy to cater to a younger, more design-conscious demographic. While the financial rationale may favor the last-gen MacBook Air, the emotional appeal of the Neo's vibrant colors could drive sales among consumers who prioritize aesthetics over performance. This move may also reflect a broader trend in the tech industry, where personalization and style are becoming increasingly important.