Qantas CEO Vanessa Hudson Increases Capacity on Trans-Tasman Routes

Hudson's decision to add capacity on trans-Tasman routes is a calculated risk that could either solidify Qantas's dominance or backfire if demand does not meet expectations. By putting pressure on Air New Zealand, Qantas may be attempting to capture market share at a time when its competitor is vulnerable. This aggressive approach could reshape the competitive landscape in the aviation sector between Australia and New Zealand.