Reddit overtakes TikTok in UK thanks to search algorithms and gen z

This shift in user preference highlights a broader trend where audiences are increasingly valuing human-generated content over algorithm-driven feeds. As Gen Z continues to shape digital landscapes, platforms like Reddit that offer community-driven discussions may gain further traction. The implications for content creators and marketers are profound, as they may need to adapt their strategies to engage with a more discerning and content-savvy audience.