
‘Restaurants won’t survive’: Michelin chef opens venues abroad to withstand UK taxes
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Michelin-starred chef Jason Atherton is expanding his restaurant empire abroad, opening new venues in locations like Tuscany, to counteract the challenges posed by high taxes in the UK hospitality sector. Atherton's latest restaurant, Maria's, will be located in the Principessa hotel in Forte dei Marmi, Italy. With existing establishments in Dubai and St Moritz, he emphasizes the difficulties of maintaining profitability within the UK market.
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The UK hospitality sector has been under strain due to rising costs and taxes, prompting many chefs and restaurant owners to reconsider their business strategies. Atherton's ventures abroad serve as a case study of how high operational costs can drive successful figures in the industry to seek opportunities in more favorable markets.
This article reflects the opinions and experiences of Jason Atherton and does not necessarily represent the views of all professionals in the hospitality industry.
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