politics

Rising Global Demand Transforms Japan's Secondhand Fashion Market

11 Temmuz 2026Japan Times

Japan's secondhand fashion market is experiencing a surge in global demand, with shop owners reporting an influx of overseas customers. This increased interest has led to significant price hikes for buyers outside Japan, who are facing doubled or even tripled costs to stock their stores.
The shift highlights the growing international appeal of Japanese fashion and the changing dynamics of the resale market.
Japan has long been known for its unique fashion culture, and the secondhand market has thrived domestically. However, the recent surge in international interest is reshaping the dynamics of this market, prompting shop owners to adapt to new consumer behaviors and pricing strategies.
The rise in global demand for secondhand fashion from Japan indicates a broader trend towards sustainability and unique style preferences among consumers worldwide. As prices escalate, it raises questions about the sustainability of this market and the potential impact on local consumers.

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