\",\"alt\":\"Fairground TV post with video from channel sarcastically captioned ‘The future of entertainment is here.’\",\"index\":7,\"isTracking\":true,\"isMainMedia\":false,\"sourceDomain\":\"platform.x.com\"}\">
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In fact, as an aside, there seems to be an awful lot of this. Switch on Fairground at any time of day and I’d estimate you are no more than 15 minutes away from seeing a witless, sepia historical drama of some description, full of craggy, burly men glowering at each other, dramatically lit by sunset regardless of which direction they’re facing. There is so much of it that it worries me about the future of the medium. The promise of AI is that it allows limitless story potential, and yet the bulk of it ends up looking like what would happen if your dad lucked himself a job scheduling Sunday afternoons on ITV3.
There are still horrible glitches to navigate – stray mouths that don’t move in time with dialogue, impossible physics, one specific instance of a man trudging through snow while his feet bizarrely made a clip-cloppy hoof noise – but these are becoming less and less frequent as the technology improves. The bad news about this is that you’re forced to concentrate on the storytelling ability of the people who made this. And you simply cannot.
Because it – all of it, every last stinking second of every godawful film – is completely inert. It is devoid of weight, of life, of vision and wit. The channel just flatly sits there, impressed by itself despite being physically unable to hold anybody’s attention. You may as well be watching a screensaver, a CD-Rom menu screen or a fridge.
The hope is obviously that something like Fairground will be the future of entertainment, churning out muck for pennies while an entire strata of creatives go hungry. And who knows, one day it might achieve this. The technology is moving so quickly that it isn’t impossible to see it eventually developing the capacity to convincingly entertain.
But on the basis of what I’ve seen, that day is still a long way off. At one point, the channel cut away to a commercial for Roku’s Dr Phil channel, and the sight of an actual flesh-and-blood human acting in an identifiably human way almost moved me to tears. And surely anything that makes you emotional about Dr Phil of all people doesn’t deserve to exist.
Roku's AI-generated channel falls short of expectations
12 Ağustos 2026The Guardian
Roku has launched the Fairground AI Creator TV channel, a free streaming service that curates content from around 100 AI creators. Initial reviews have been overwhelmingly negative, with critics describing the channel's offerings as 'bottom-of-the-barrel slop' and 'nightmare fodder.' Despite the low production costs…
Roku's Fairground AI Creator TV channel is part of a broader trend where companies are exploring AI technologies to generate content at minimal costs. This move reflects a growing interest in leveraging AI for entertainment, despite the ongoing debates about the implications for human creativity and the quality of m…
The introduction of AI-generated content in streaming services raises significant questions about the future of entertainment. While the technology has advanced, the current output from Roku's AI channel illustrates the limitations of AI in creating engaging narratives.
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The views expressed in this article are those of the author and do not necessarily reflect the views of The Guardian.
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