Shelling out? Easter eggs in the UK are smaller but pricier this year

The phenomenon of shrinkflation highlights a growing trend in consumer goods where companies are opting to reduce product sizes rather than increase prices outright. This strategy may temporarily mask inflationary pressures but can lead to consumer dissatisfaction and a potential backlash if shoppers feel they are being shortchanged. The chocolate industry, particularly during festive seasons, must navigate these challenges carefully to maintain customer loyalty.