technology

Som Seif Discusses Customer Focus in Business Development

31 Temmuz 2026Bllomberg

In a recent conversation, Barry interviews Som Seif, the Founder and CEO of Purpose Unlimited, exploring his transition from engineering to investment banking. They delve into Seif's pioneering efforts in the Canadian ETF market and his role in launching the first bitcoin ETF.
Additionally, Seif shares insights from his entrepreneurial journey, emphasizing the necessity of endurance in navigating today's dynamic business landscape.
The conversation occurs against the backdrop of a rapidly changing financial environment, where innovation in investment products is crucial. Seif's contributions to the ETF space, especially with the introduction of the bitcoin ETF, reflect broader trends in how investors are engaging with new asset classes.
Som Seif's experiences highlight a critical aspect of entrepreneurship: adaptability. In an era marked by rapid technological advancements and shifting market demands, his emphasis on customer-centric strategies and resilience serves as a guiding principle for emerging entrepreneurs.

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The views expressed in this article are those of the interviewee and do not necessarily reflect the views of Bloomberg or its affiliates.