technology

Startups Can Retain Customers Without Going Viral, Say Founders and VC

23 Ekim 2026TechCrunch

At TechCrunch Disrupt, founders and a VC shared insights on building and maintaining a customer base beyond initial popularity.
At TechCrunch Disrupt, a panel featuring two founders and a venture capitalist explored strategies for startups to build and maintain customer loyalty beyond initial viral success. They emphasized the importance of sustainable growth and long-term engagement with customers.
The discussion highlighted that going viral is not a prerequisite for success; instead, consistent value delivery is key.
In an era where many startups chase viral moments, the conversation at TechCrunch Disrupt serves as a reminder that sustainable business practices can lead to more reliable customer bases. The tech industry is evolving, and so are the strategies that underpin successful startups.
The insights shared at the event underscore a critical shift in startup strategy, moving away from the obsession with viral marketing towards a more holistic approach to customer retention. Founders are increasingly recognizing that lasting success hinges on building meaningful relationships with their user base, ra…

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This article reflects the opinions of the panelists and does not necessarily represent the views of TechCrunch.

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