business

Swarovski CEO: Women are increasingly purchasing their own diamonds

13 Ağustos 2026Financial Times

Swarovski's CEO has highlighted a significant shift in the jewelry market, noting that the availability of cheaper, lab-grown diamonds is empowering women to purchase their own jewelry. This trend reflects a broader movement towards self-empowerment and independence among women consumers.
The growing acceptance of lab-grown stones is also reshaping traditional perceptions of luxury and gifting.
The jewelry industry has historically been dominated by traditional gifting practices, where men often purchase diamonds for women. However, the emergence of lab-grown diamonds has disrupted this model, making it easier for women to take control of their purchasing decisions.
The rise of self-purchase among women marks a pivotal change in consumer behavior, challenging long-standing norms around jewelry gifting. As lab-grown diamonds become more mainstream, they not only offer affordability but also align with a growing desire for ethical consumption.

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