Tata Eyes Bid for 6,000 E-Buses Without Joining Price Wars

Tata's decision to pursue this tender without engaging in price wars reflects a calculated approach to sustain its brand value and financial health. By opting out of the discounting frenzy, Tata may position itself as a premium player in the electric bus market, potentially attracting customers who prioritize quality over the lowest price. This strategy could also influence competitors to reconsider their pricing tactics in the long run.