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Tesla to stop selling FSD as a standalone package and switch to subscription only

Tesla to stop selling FSD as a standalone package and switch to subscription only

14 Ocak 2026The Verge

🤖AI Özeti

Tesla has announced that it will cease selling its Full Self-Driving (FSD) feature as a standalone package, transitioning to a subscription-only model starting February 14th. This decision comes amid declining sales and challenges with the company's robotaxi strategy. The Level 2 driver assist system will now be available exclusively through a monthly subscription, reflecting a shift in Tesla's approach to its advanced driving technology.

💡AI Analizi

This pivot to a subscription model for Tesla's Full Self-Driving feature could be seen as a strategic move to stabilize revenue in the face of declining sales. By offering FSD as a subscription, Tesla may aim to attract a broader customer base who may be hesitant to commit to a large upfront payment. However, this change also raises questions about the long-term viability of Tesla's autonomous driving ambitions, especially if the robotaxi strategy continues to struggle.

📚Bağlam ve Tarihsel Perspektif

Tesla's Full Self-Driving technology has been a cornerstone of its branding and future vision, but recent performance issues and market dynamics have prompted a reevaluation of its sales strategy. The shift to a subscription model aligns with broader trends in the automotive industry, where software and services are increasingly becoming a revenue focus.

This article reflects the author's opinions and does not constitute financial advice.

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