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Thapanee Techajareonvikul Discusses Her Leadership at Berli Jucker

30 Mayıs 2026CNBC

Thapanee Techajareonvikul, a key figure in one of Thailand's leading business families, shares insights from her journey of inheriting a multi-billion-dollar empire. In a conversation with Tania Bryer, she reflects on the lessons imparted by her father and how she is redefining her leadership style at Berli Jucker.
This edition of 'CNBC Meets: Legacies' highlights the themes of legacy, responsibility, and the evolving future of family businesses.
Family businesses often struggle with succession planning, and Thapanee's experience sheds light on the complexities involved in maintaining a legacy while adapting to contemporary business challenges. Her leadership at Berli Jucker could serve as a model for other family-run enterprises aiming to thrive across gene…
Thapanee's approach to leadership illustrates the challenges and opportunities faced by second-generation business leaders. By acknowledging her father's influence while carving out her own path, she exemplifies a modern perspective on succession that balances tradition with innovation.

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